Two dudes were brought together by their love for surfing, down at South Beach, Durban. Surfing there almost every day led them to meet a third; local legend, waterman and surfing coach Dave Jennings. Between the three exists a powerful combination of skills, experience and passion that they realised could be shared, to the benefit of others' physical health, mental well-being and longevity. (And if it were to ease life's financial demands leaving more time for our respective 'whys', who would not want that ?!)​

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It's about feeling good, mentally and physically. Not aesthetics. It's about being fit and present enough to experience life with our kids or grandkids, family and friends. It's about targeted conditioning to improve specific aspects of your lives be it the muscle strengthening needed to perform a roundhouse cutback, or the mindfulness to be present enough to take in every ounce of the world around you and truly live in the moment. 

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It's about asking yourself,

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"What is your why?"